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Who wants to do Newsletter as a service? Many founders can't find the time.
by
gates
Who wants to do Newsletter as a service? Many founders can't find the time.
I recently started DevKit, a weekly newsletter of curated startup services and api's. Here is the link -> https://lystof.com/list/B1IZFRIwE
If you don't have time to build one, you must try https://lystof.com/ which is a no-code tool to quickly curate and send newsletters.
@gautam__jain can provide more inputs on this one.
Happy to brainstorm on this. I run a curated newsletter for Influencer Marketing. I think it's a great thing that nearly everyone can and should do for their industry.
Curated Newsletter is very different than newsletter. A newsletter usually is someone writing it, someone marketing something. A curated newsletter is someone curating articles or insights from their industry, from their perspective.
While I've learned a lot, even reading 10 articles a week about your industry and then selecting 3 to send to a consenting audience is perfectly what any founder should be doing.
I read over 100 articles a week, curate 15 and also organize the info for my clients. But it doesn't have to be as encompassing as that.
Totally agree with you @AndrewKamphey that curating articles and sending it to a consenting audience is a great way to build their brand.
Would be great to see you as a curator on https://lystof.com. Would love to hear your feedback on this :)
We just signed up an influencer. And we had a curated content distribution planned for our two domains and two more for a partner. Nothing like a product, just a solution homegrown using this https://www.publishthis.com/ . But honestly I don't have the time. I am an excellent solution architect and could easily build out any solution. I am tired of inventing and have moved on to the execution phase. We could build the API, that would connect to a webhook. We found a way to sidestep the normal CMS, and use AWS s3 by RESTful services to mimic a CMS like Wordpress. Our goal is to reduce the code footprint by 95%. One of our domains is architected for super high traffic, and I don't want CMS code mucking up my architecture, or stealing valuable CPU/Memory. After all, a newsletter is a publishing event. Contact me gator8899 @ yahoo .com
@ThisIsSiddhant Thanks for using LystOf to build an awesome product like DevKit.
@gator70 I agree as a founder you dont get much time. With LystOf there isnt any setup time, being a no-code tool one can curate links as and when one likes. Newsletter containing weekly updates is sent automatically. Can give it a try here https://lystof.com.
What I see you built is a MVP. You have the same problem many of us have. How can a vistor understand what you offer in 10-30 seconds before they leave your webpage?
Thanks for the feedback @gator70. Could you please elaborate on the following points :
By looking at the landing page, was it intuitive that it is a newsletter service and users can curate content ?
Did it look as an MVP because of lack of content and users ?
What did you feel lystof would be after reading the above comment.
It would be great if you could give feedback on above points :)
We all struggle with this. Don't take it personally. Show the page to your friend's mother. Give her 30 seconds, then ask her 5 questions. Listen, don't talk. You will be shocked!
Thanks for the tip !
hm.. message to your customers needs to be well crafted and thought out.
and newsletter usually update things like new features, product changes, or real success stories of your customers. It is so customized, it is not a something you can just have a machine doe it. (I love AI, but AI isn't solve this problem yet).
I never said a service would automate a authors job.
Ah, yeah interesting. I've always been responsible for marketing, and email marketing + social media was the first thing that I got help with.
I hired someone who knew our community. Not sure I'd feel comfortable with someone who didn't. But I can see many businesses not needing someone to have the personal knowledge/touch.
The actual author is always specific to each business. Yet, everything else (end to end) can be on "autopilot".
what do you mean newsletter as a service?
Single founders have a time problem. They don't want to be given a software package and spend their own time accomplishing this. However, completely outsourcing it is not the answer either (http://www.growthgeeks.com/gig/monthly-email-newsletter ). Something in between.
ahhh I see. Well I wonder if you can automate something that needs to be quite organic.
Otherwise I guess hiring someone would also be an alternative or have a marketing team.
If you can't solve the pain point someone else will
aha ok..