It's tempting to think success comes from driving more traffic.
I've spent this week talking to homeowners, emailing YouTubers, reaching out to utility companies, and asking questions in community groups.
The goal isn't to get clicks.
It's to understand where people are struggling, what language they use, and where my assumptions are wrong.
It feels like the fastest way to grow isn't just finding more users—it's aligning the product with the people it's meant to help.