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Change of plans. Literally and figuratively!

A change in plans. Literally and figuratively! I delete two out of three plans. No more Free plan. No more Team plan.

One plan, one (paid) subscription with a free 14-day trail. That's it.

It feels like solving a puzzle

We launched the first version of Mindwave.app in July 2019. So we’re still in the first year of our product development cycle. A continuous process of experimenting, testing, and improving. And we’re not afraid to make big changes if needed.

This is one of those moments. An opportunity to improve the product, even on a conceptual level.

It started three weeks ago. We got some great feedback from our Team plan users. Well, great… the solution just isn’t good enough yet. Not enough activity, not enough value.

Not a big issue of course. I started Mindwave for Teams as an experiment to see if journaling could be a team effort. And I’m still convinced it can be. I even got ‘proof’: It works for me! And if it works for me, it can work for others. The current solution just wasn’t the best fit.

So, why does it work for me?

Well, as founder & maker my team journal is more or less my journal. So I’m the one who documents and logs daily. My teammates (co-maker, freelance developers) mostly use the journal to comment and/or sometimes add something they are working on themselves.

I used to write in one Mindwave journal. Using hashtags to separate personal stuff from my business stuff. But since I have a team journal, I noticed that I have much more room (in my head and literally in the app) for my personal journaling. That’s awesome!

So, that got me thinking. Wouldn’t it be great if everyone can add multiple journals? And for every journal, you can decide what to use (Logs, Notes, Reflections, North Stars) and who to share it with.

Public Journals

There was another issue that needed to be solved: Public journals!

When I started Mindwave I was convinced that public journals would be thé solution. Ok, I was wrong. Public journals never really got used, besides by me. But even over there it transformed more and more into a blog. You know, like most founders or products have.

So I already changed the ‘Stories’ option to Private Notes. People still use it to document learnings, stories, and insights. But calling it Notes is much easier to understand.

Furthermore, users could add ‘journals’ to categorize Notes. But it didn’t make sense there anymore.

That’s when the Team journal feedback really landed!

We shouldn’t have journals on Notes level. We should have journals on the highest level. Starting multiple Mindwaves. The ability to create a new Mindwave Journal, and from there share it with whoever you want to share it with. But this time, private only. No more public journals!

The changes in two screenshots

The option ‘+ add journal’ has been added to the menu.

You can decide what to use and who to share your new journal with

As you can see, adding a Teams Journal is still an option. This time, implemented from a personal usage perspective and available for everyone to try.

I’m convinced private Team Journals are great for:

  • Co-founders who keep up a journal together;
  • Masterminds who share individual progress in a group;
  • Anyone in need of support from a coach, mentor, accountability buddy, or close friends.

I'm excited to give this min-pivot a try.

on June 5, 2020
  1. 1

    Your product looks great, Marcel. I'd be interested to hear how many users you have and their breakdown? Hope these changes can get you those results you want!

    1. 1

      Thnx @roddanan. I got 800 registered users, but about 20% of them are active. At this moment 18 are on a paid plan.

      Biggest reasons not going for a subscription:

      1. No IOS/Android app and
      2. Not valuable enough due to low usage.

      Luckily the IOS/Android apps are shipped in 2 to 3 weeks. So I hope that will be the missing link, next to more product improvements and updates of course ;)

      1. 1

        Could you dive into your second point a bit more? If high usage = more value, what's preventing additional usage? How many of the 640 non-active users logged in more than once?

        1. 1

          Well, I'm not entirely sure how often users login. I'm not tracking user data. I can only see the database activity. These are the stages:

          First, a lot of users who just sign up and don't do much.
          Then, a lot of users who sign up and try only once.
          After that, a lot of users who have activity on more than one day.

          So I could actually see that product improvements also improved activity amongst users and new users. So I know I'm going in the right direction.

          I really think that with this release I'm close to product/solution fit. Plus, I'm convinced the IOS/Android app is the missing link. I already get a lot of requests via daily.mindwave.app to join the App's Beta test, which is a very good sign.

      2. 1

        Yeah I'm sure the apps will be huge. Much easier to log this stuff on your phone since you can do it at any time.