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Char, Burn, and Roast My Newsletter’s Landing Page (Yes, It’s on Cooking 😉)
by
Luciano
https://www.saltsearsavor.com/
Hey Luciano!
And once someone’s interested, the next part is testimonials which seems like an excellent choice to me.
Also, I just learned about this from @Lloret:
http://www.indiehackers.com/post/my-step-by-step-guide-to-landing-pages-that-convert-9daefb2064
Great IndieHackers post about landing pages which you might find useful.
Good Luck!
Glad you found the link useful! :)
Thanks so much for the feedback @GalacticLeopard! And that’s a great article from Marketing Examples. I’ll go through it with my page in mind. Thank you :)
Okay let me salt and sear your website and then maybe more people will be able to savor it. So the product/service is a free newsletter, okay "free" cuts out a ton of friction!
I might make the logo (cursive lettering) just a bit bigger.
There is a bit of fog around the central point of the newsletter starting with your big tag line that says "Learn to Cook Delicious Food"
Your description of the newsletter says "A free weekly email highlighting cooking techniques, ingredients, and lessons that will make you a better cook." I might extend that just a bit and say "A free weekly email highlighting cooking techniques, ingredients, and lessons that will make you a better cook regardless of the recipe" Because this is about technique and you want to strongly differentiate it from a newsletter full of recipes. That didn't become fully clear to me till I read your bio section and so it's about the "WHY" not the "WHAT" so maybe the tag line "Learn to Cook Delicious Food" should say "Learn to Cook Delicious Food Better"
Below your bio, it says "What’s this the deal with the newsletter?" That is grammatically incorrect, it should say "What’s the deal with the newsletter?" under that it says "It's about the fundamentals of good cooking." consider change that to "It's about the fundamentals of good cooking techniques"
"If you're looking for a step-by-step recipe in your inbox then this is not the newsletter for you. If you want to learn the “why” behind the steps, then you've come to the right place! 🙌" You are repeating what you said at the end of your bio here. Consider extending with more detail by saying "If you're looking for a step-by-step recipe in your inbox then this is not the newsletter for you. If you want to improve the skills and techniques you use to make those recipes then you've come to the right place! 🙌"
Lastly - the "be a better cook button" at the top takes me to a page that offers me nothing more than what's on the home page, it almost feels like a trap. Nobody is going to sign up on that page if they haven't on the home page - consider killing it.
End your page with three cards in a row to prior blog posts, if I didn't sign up already at least shove some examples of your work in my face so I stick around a bit longer, every blog post ends with your sign-up invite anyway so that's good.
Change your bio picture, make it a bit bigger, and show me a picture of you holding a spatula or a whisk, show a kitchen background - show me you as a cook.
On the blog posts swap out the big icons as images with stock photos of cooked food. People love pictures of attractive people, babies, and food more than anything - use that. This will allow a few pictures of food to show up on the home page in the blog cards, besides you are going to run out of useable icons quickly anyway.
This is incredibly extensive! Thank you so much!
First off, thank you for continuing the pun 😆
It definitely sounds like I can do better regarding the copy in the top section. I appreciate that feedback from you and @phaseshift. I'm going to think on the copy for bringing that differentiator up top.
Whoops! Thanks for catching that grammar issue.
And good point on the button up top. I'm thinking I'll hide it on the home page then but keep it on other pages.
Great idea regarding the blog cards at the end. That makes sense to give them examples in hopes of at least sending those off.
And sounds like I need a photoshoot! 📸👨🍳
I will say I was intentionally avoiding using stock photos. Often times they felt too stock photo-like since it's not like adding a photo of what's cooked in a recipe. And I also wanted to stand out from other blogs. I agree the icons aren't the best solution. But let me keep thinking about what would be better. I'd love to use my own photos but to be honest I just haven't had time to take an appropriate one for each post. It's something I can work on.
Your photos could be cooking utensils, pots pans, etc since this is about technique, not recipes, with photos you can get more variety than the icons. Last thought - if there is anything you can say to beef up your bio, classes, jobs, years of study, how many cookbooks you own, how you live in the kitchen etc. to make you sound more authoritative the better. You are selling yourself here so sound as "experty" as you can!
That's a great idea. Thank you!
Congratulations on launching your newsletter.
I was reading your landing page and, sorry to say, finding it pretty ho-hum -- until I got to this part at the end:
"If you're looking for a step-by-step recipe in your inbox then this is not the newsletter for you. If you want to learn the “why” behind the steps, then you've come to the right place! [...] It’s all about the actionable nuggets... [etc.]"
This idea is by far the most interesting part because it differentiates you from the rest of the pack in a compelling way. It should be all the way up at the top, even if you change the wording/phrasing.
You might also look for a way to reflect that idea in the H1, whose current content ("Learn to Cook Delicious Food") could probably be used for any one of hundreds of cooking newsletters.
The testimonials are fine, but they are also pretty generic -- they should go at the bottom of the page to give a final push for readers who are wavering. In other words: first make your case, and only then bolster your case's credibility with social proof.
Hope that helps. Best of luck with this.
That’s great feedback! I definitely see where you are coming from. Thank you so much for taking the time to review it and say that. I do want to differentiate from other food blogs out there. So that makes sense to bring that differentiator up top.
This comment was deleted 4 years ago
Thank you! It’s done in Webflow