I'm getting ready to launch a new product in January and looking to chat with other Indie Hackers for advice. Thinking through Product Hunt, growing a waitlist, making a video, how to create buzz on social and with press. Would love to bounce around ideas and learn from others who have gone through software product launches.
My background is in event planning and marketing festivals, so the world of software launch is a bit new to me. For your time I can help with any event related questions, and of course my support and gratitude :)
Thanks!
I poked through your site, and your most compelling information is on this page:
https://www.mixily.com/features/eventbrite-alternative (this is too hard to find too)
It shows that you know your stuff, and you purposely set out to make something better. Shows that you know the drawbacks of other platforms, and how Mixily is better. You shouldn't bury information like this.
When people come to your site, they're already thinking: how is Mixily different/better than XXXX?.
IMO, the "just got easier" messaging on your homepage isn't very compelling.
If you're competing with EventBrite, Evite, etc. - you've got to SMASH that in people's face when they visit your home page.
Maybe something like:
The {list of competitors names, with a cool rotation/animation} Alternative.
Host your IRL or Virtual event in a snap
Built by Event Planners <-- not sure about this one, but feel it might work.
----------------------
Here are 8 reasons why Mixily is better than Eventbrite
----------------------
If you want to create buzz & stand out, you need to make bold statements, and be somewhat controversial. Not that you'd use it in your marketing, but you need something as bold as:
Here's why we think Evitebrite sucks
or
Stop wasting your time on Evite
or
You can't do this with Facebook Events
Also, you may already be working on this, but your SEO titles on your pages need a little work, and it doesn't look like you have meta descriptions on at least some of your pages. Not that Google will use your meta, but doesn't hurt to have it :)
Hope the info helps. Hit me up if you want to discuss anything else.
Thank you SO much for your feedback and ideas, this is so helpful! We're working on a new homepage for the new product launch, so all great things to think about.
Also SEO has definitely been on my ongoing to do list, so a good nudge.
Thank you!!
You're very welcome. Happy to help 👍
@mirayaberke I agree w/ @iammike Your competitor alternative pages brings up some key points you could spotlight on your homepage emphasizing how you advocate for the event hosts.
"When people come to your site, they're already thinking how is Mixily different/better than XXXX."
@iammike Great advice (and great reminder to me) as I redraft my website copy!
@helengriffinjr 😁👍 (thank you)
I would highly recommend this article by Product Hunt:
https://blog.producthunt.com/how-to-launch-on-product-hunt-7c1843e06399
It not only goes into how to launch best on Product Hunt but also how to maximize your reach on platforms like Twitter.
This is perfect, thank you!
Hey @mirayaberke - good to see you here and awesome to know you're preparing a launch campaign.
Let me know if you need extra boost from Virtual Mojito
Thank you! Definitely will!!
Hi Miraya,
All those marketing strategies are valid. You need to make a plan and don't hassle so much on one.
If you want to chat DM me in twitter https://twitter.com/diealvarado
Best of luck :)
Sounds good, where do you want to chat? And when?
Thanks so much! Congrats on your Product Hunt launch! I just upvoted it. Here's my Calendly if you want to pick a time that works for you. Let me know if you need an earlier AM time since looks like you're in Germany so maybe a big time difference (I'm in CA). https://calendly.com/miraya-mixily/30min?month=2020-12
Can you not do today?
Today I could do 12:30pm, 1:30-4pm PST. Any of those times work for you? My email is miraya@mixily.com
So in like 1,5hrs right? It will be 9:30pm here, which works for me!
That works! What's your email? I'll send a calendar invite
It's Felix@personality-reveal.com
I don't think I got any invite yet.. did you send it?
I'm sorry today is getting hectic. Could you connect next week instead? https://calendly.com/miraya-mixily/30min?month=2020-12