ChatGPT couldn't find my SaaS. So I built a discovery engine for the AI era.
Hey Indie Hackers! Rafael here.
I noticed a massive shift recently. We spend months optimizing our landing pages for Google (traditional SEO), but when a user asks ChatGPT, Claude, or Perplexity for a tool in our niche, our products are completely invisible.
LLMs don't browse the web like humans. They get stuck on heavy JavaScript, ignore marketing fluff, and look for structured semantic data. If your app isn't built to be machine-readable, you are missing out on the fastest-growing acquisition channel today.
That’s why I just launched CitableHub.
It’s a free discovery layer—essentially SEO for the AI age (Generative Engine Optimization). When you list your project, the engine automatically generates:
A Citability Score: To see how visible you actually are to AI agents.
An MCP Gateway: A machine-readable profile that LLMs can instantly digest and cite.
A GEO Audit: Actionable steps to fix your AI visibility.
It's 100% free to list your tool. I built this to solve my own distribution problem, and I'm opening it up to the community today.
Run your startup through the engine here: https://citablehub.com
Drop your project link in the comments and let me know what Citability Score you got. I'll be hanging out here all day to answer any questions about GEO!
I like that you're framing AI discoverability as a representation problem rather than just another SEO problem.
As more product discovery happens through AI systems, being understandable to machines becomes increasingly important alongside being persuasive to humans. That feels like a different optimization challenge than simply ranking higher in traditional search.
Aryan, you nailed it — that's exactly the shift I couldn't stop thinking about. It's a representation problem, not a ranking problem. Traditional SEO is about persuading a human who's already looking at your page. But an LLM never "visits" your page the way a person does — it ingests structured meaning and decides whether you're even worth mentioning in its answer. If your product isn't machine-legible, you don't rank low... you simply don't exist in the AI's world. That's the whole reason I built CitableHub around a "Citability Score" instead of a keyword report. The question isn't "how high do I rank?" — it's "can the machine understand and cite me at all?" Two completely different optimization games, like you said. Really appreciate you engaging at this level. What are you building? I'd love to run it through the engine and show you what an AI actually "sees" when it looks at your product.
Appreciate the context.
The representation vs ranking distinction is the interesting shift here.
Would be good to continue the conversation and learn more about what you're seeing with CitableHub.
What's the best email to reach you on?
Best email to reach me is team@citablehub.com write me anytime, I read every message personally.
Really glad the representation vs ranking distinction landed with you. Would genuinely love to continue the conversation and hear what you're building. If you ever want to see it in action, you can also run your own product through the engine at citablehub.com/contact or just reply here whatever's easiest.
Looking forward to it.
Thanks! I’ve just sent it over.
Looking forward to hearing your thoughts whenever you have a chance.