Checked what the two failed title rewrites had in common, and it wasn't the title
Last week's read: 5 of 9 fixes held, title rewrites were the shakiest at 1 of 3. This week I went back and looked closer at the two that didn't hold.
Both were on pages pulling under 50 impressions over 14 days before the rewrite, thin enough traffic that there's barely a signal for a title change to move in the first place. The one rewrite that did hold was on a page that already had steady clicks before I touched it.
Still only 9 fixes total, so I'm not calling this settled. But it lines up with the general "don't touch title or meta on a low-traffic page, you're mostly adding noise" instinct a lot of people already follow. Next batch, the loop is going to flag low-impression pages differently instead of grading them on the same curve as everything else.
multisiteseo.com if you want to see where this lives once it's less rough around the edges.
Anyone else run into a fix that "should" work in theory but only actually moves anything once the page already has some baseline traffic?
What stood out to me is that you changed the grading logic instead of defending the original assumption.
The low-traffic pages may not be "failing" the title rewrite at all—they may simply lack enough evidence for any conclusion. Treating confidence separately from outcome usually leads to better decisions than treating every page as equally measurable.