
This year (2021), Twitter announced the acquisition of Revue (Newsletter platform).
In fact, Facebook is also going to build their newsletter platform for journalists and writers (Source: NYTimes)
No matter how many followers you have on social media, you never own the audience.
So starting a newsletter is one of the best ways to building an owned media.
Here's how to get started →
Choose your newsletter topic. Be as specific as possible. For me, it is content marketing, nothing else.
Decide how often you’ll send emails. Sending emails with no fixed schedule was my mistake. Fix a date and even time. Then repeat the schedule.
Create a focused landing page to get subscribers. Nothing else. Make sure it is fast, responsive, mobile-optimized.
Start promoting at least 2 weeks before launching.
Post on social media, add on your blog (if you have). Request others to join & share.
Create content for at least 2 weeks in advance.
Add your landing page URL to the email footer, social bio, about section.
Set auto-responders. As soon as someone joins your newsletter, send them your best stuff.
Make it easy for people to share, subscribe to your newsletter.
Your CTA should highlight the benefit, ideal audience, and how often they will receive emails.
This is the same way how I started my content marketing newsletter which has over 700 members in a few months.
P.S Every Monday, we share actionable insights⚡, free resources🎁, & the latest updates that help CONTENT MARKETERS to drive traffic🚦, generate leads⭐, & build an audience.
For free-forever.
You can join the newsletter here:
Nice tips. I'd like to allocate more time to promote. 2 weeks is too short. A lot of creators underestimate the hard work and time required to effectively promote.
Yes, more time for pre-launch promotion is always a good idea.