Chicken-and-egg

Solving the cold-start problem with seed groups

Every platform faces the same chicken-and-egg: no content without creators, no creators without audience.

Instead of waiting for organic growth, I'm seeding the first groups myself. Currently building out around 10 groups:

Fitness/Health:

- Postpartum recovery

- Fitness for working moms

- Training for working dads

- Strength training

Founders/Business:

- Solo founders

- B2B SaaS founders

- Content creators

- Product managers

The idea is simple: one subscription, multiple experts. A reader interested in strength training doesn't want just one voice — they want the programming guy, the nutrition guy, the mobility guy, the mindset guy. Paying each separately is $40-50/month. Bundled together it's $20-25 and everyone makes more because more people subscribe.

Same logic applies to founders. You need advice on PMF, growth, sales, ops — not just one person's perspective. A group of 5 people who've actually done it beats one guru.

Each author commits to 2 posts/month. Group publishes 8-10 pieces monthly. Revenue splits automatically via Stripe Connect.

Currently recruiting authors