Choosing the business model for a reflection / course app
I’m about to choose my business model to my project. My project is a simple reflection app with daily mindful exercises, the course ranges from build good habits, digital detox, creative thinking, coping with stress etc.
My dilemma lies in should it be a classic subscription model with access to all of the content or the in app purchases method, where the user can buy the individual courses.
What strategies would you use in order to chose the correct business model.
Hi Philip!
Not sure if you chose a model already or not, but I would suggest a tiered subscription model with additional content or discounts to partners (ClassPass for a fitness habit stack for instance) for the highest tier.
My initial thought:
tier 1: (free) access to 3 stacks
tier 2: (paid) access to all stacks
tier 3: (premium) access to all stacks + additional content or discounts
Plus a free newsletter with the top tips in habit productivity and maintaining good habits and resolutions - say monthly? i really prefer monthly for large change kind of newsletters.
I do digital and GTM marketing for startups if you need some more help - i really love this concept and would be delighted to help in some way!