CLG for founders: How customer research = Epic acquisition + Epic retention

CLG stands for customer-led growth. And I've been using it to help one-person startups and established enterprise businesses grow. Like a 64% lift in acquisitions grow!.

Even if you haven't heard of CLG, you've probably heard of product-led growth instead. Product-led is a legendary way of getting a startup off the ground. It's focused on making what you're building spectacular...

But then?

What happens when it's time to get clear about your messaging and your positioning? Or when you're ready to optimize instead of making educated guesses? Then, CLG has your back. And I'm saying this not as a promo but because I've used it and seen the growth results with 5, very real companies.

Over the last 2 years, I've been working with Forget the Funnel, who's finally released a book on CLG. And it's friggin' awesome. I'm sharing it here because I think it's an excellent resource for anyone running a startup, new or established. This week it's $0.99 on Amazon.

NOTE: I believe in giving back to the IH community before anything else, if you have any questions about how best to conduct, analyze, or action customer research, pop a comment below and I'll give you a clear, in-depth answer. Even if you're not interested in reading the book.