Co-founder Wanted for Scaling Cross-Border E-Commerce Management startup

Hey Indie Hackers,

I’m Juan David — eCommerce founder, and former Amazon brand operator. I built and sold an Amazon-native beverage brand (Waykana) from the heart of Ecuador to the U.S. market.

Now, I run Expansora, a cross-border eCommerce agency helping international brands (mostly from LatAm) scale into the U.S. through Amazon and other DTC channels.

We’re not just another agency — we offer:

Full-service growth support (listings, ads, logistics, operations)

Fractional eCommerce teams for founders who need firepower but not overhead

Deep experience in cross-border expansion and navigating cultural/operational gaps

Performance-based partnerships to align incentives

Who I’m Looking For – My Cofounder
I’ve got:
✅ Branding, fundraising, sales, storytelling, strategic vision, and business development
✅ Deep Amazon expertise and LATAM founder networks
✅ A growing list of clients and recurring revenue

But I need you to help us scale.

I’m looking for someone with:

An ISTJ or ESTJ personality — you’re structured, detail-obsessed, and love ops

Experience managing eCommerce accounts, teams, or fulfillment systems

Interested in solving big problems in E-commerce with tech.

You’ve either:

Run your own DTC/Amazon store

Led Ops at a scaling eCom brand or agency

Built systems to scale teams, campaigns, or clients

Fluent in tools like Shopify, Helium10, Zapier, Google Sheets, project management software

Comfortable building backend systems to increase efficiency

But to scale this right, I need a co-pilot who wants skin in the game, not just another project.

You might love this if:
You geek out about operational efficiency, eCom growth tactics, and making brands fly.
You think about automating e-commerce, which is a common problem with tech.
You want to co-own an agency that develops tech and scales local products to global markets
You like working with mission-driven founders (we have a strong social impact ethos)
Want in? Let’s talk equity, vision, and momentum.

DM or email me directly at [[email protected]]