15
33 Comments

Cold DM platform - Landing page feedback needed

Hi everyone,

I'm launching soon, and I would appreciate feedback on my landing page. The platform is designed to help sales and marketing professionals connect with their target audiences through cold DMing.

If you have any suggestions or feedback, please let me know. Thanks

submitted this link to Icon for group Landing Page Feedback
Landing Page Feedback
on September 17, 2022
  1. 2

    The page looks really good! I think you're 90% there. Only feedback i have is marginal:

    • When i first read the copy i couldn't understand where these DMS would be sent. After i saw that part with the multiple communities, then I saw the potential (at first i understood that i had to know where my target audience was)

    • I tried dropping my email to sign up only to realize that it will redirect me to the chrome web store. Maybe you should actually collect emails (so you don't alienate users on mobile (me) or users in different browsers). With their email you can send instructions to install the extension as well as nurture your base

    But again, it already looks very good

  2. 1

    I really like the aesthetics of the landing page, really clean.

    Here are some tips to improve:

    • Add a CTA to the hero section (I know there's a nav CTA but the hero CTA is the most important part to drive the user to take action)
    • Add top nav links for ease of in-app scrolling and help visitor to have an idea of what sections are on the page when they just landed on the page
    • Add a footer with branding, some useful links, ways to contact, and social links
    • Have a section to talk about the problem you're solving (users better trust those who know their pain point really well)
    • How it works should tell a story from the start of the user journey to the solution (it's not a bunch of features) - otherwise, you might want to change the title
    • You can consider restructuring the how it works items cause it's not fit well on the page
    • in the CTA section "ready to dive in" - I'd suggest changing the title to something easier/quicker to grasp about the section, and also moving form and button to the bottom of texts really help the structure (you can add a graphic to left side for a better balance)
  3. 1

    Color combinations are really good!

    Things that can be improved:

    • put the actual logos of slack, twitter and linkedin
    • In "how it works" block you can put the points in row category instead of column category. so that 3 points can be visible at the same screen
  4. 1

    I really liked the color scheme. - which I think is very important for me when I look at a landing page

    1. 1

      Thanks, I'm glad you like it ;)

  5. 1

    The page looks great visually.

    Few things that can be improved -

    • Above the fold copy only talks about features, not benefits. Sure I can send bulk messages, but what is the benefit of it? More leads, more sales, more demo calls?
    • No CTA ATF
    • Who is it for? That should be obvious above the fold. Maybe directly say something like "We help sales and marketing professionals get more sales through could outreach on Slack"
    • There should be a pricing section on the page, otherwise it looks shady.
    • There should be some testimonials, maybe you can use some industry stats like "X% sales professional save Y hours a week or make Z more dollars through cold outreach" That gives more credibility to the bulk outreach process in general.
    • What problem does the product solve? Save time? Save money? Make Money? I think that needs to be explained more clearly.

    Hope this helps.

    1. 2

      Thanks so much for checking out my page and giving me feedback!

      • I agree that benefits should also be communicated; I'll definitely work on this.
      • Who is it for / target persona is also something that is missing 👍

      As for testimonials and industry stats, I'm still looking to gather the first few users and see how they like it, but I'm planning to add it asap.

      Pricing is yet to be decided, but I agree that it would add some credibility and perhaps some pressure if it was displayed that since the product is in beta, it's free, but it would otherwise cost X USD, so hurry up and use it now while you can...

      Thanks again for your input, I appreciate it ;)

      1. 1

        Just having a pricing table that says that the tool is worth $9 a month, but free for first 10 beta users should improve conversions...

        1. 1

          Make sense, will add a pricing block too 🙌

  6. 1

    Like your product idea. I'd propose to put it more clearly on tha landing page that it's for Slack.

    1. 1

      Hi! Thanks for your feedback. Tough decision since I also want to communicate clearly that Twitter and Linked are also planned an will be added soon...

  7. 1
    • Love the utility based messaging around what you do. It's pretty clear.
    • I almost think there's too much copy with "how it works". I wonder if you can boil it down choose people -> write message -> send and only focus on that to explain how simple this is. The other details can be explained with use cases (e.g. message new users that join, have follow ups, measure performance etc.)
    1. 1

      Hey, thank you for your feedback!

      I'm glad you find the messaging clear! I'll think about reducing the How it works copy as suggested :)

  8. 1

    I did not see your social media account icons. You should add them.

    1. 2

      Hey, thanks, will add Twitter

    1. 1

      Nice one! How is it going, do you have users already?

      1. 1

        No I don't have. I am using it personally.

  9. 1

    Very clear, great structure on mobile.

    Kudos!

  10. 1

    Wow really clean, simple landing page!

    Love it — Now go out there and start getting feedback + sales.

    Best of luck with the startup!

    1. 2

      Thank you! :)

      I'm on it! I'm using the product to market itself at the moment; let's see how well it will perform... 🤞

      1. 1

        Amazing. Do you have a Twitter I can follow? Would love to stay updated with the journey.

          1. 1

            Awesome. Followed you!

  11. 1

    Okay so the landing page is extremely well made in its simple form.

    ✅ I instantly understood the idea, and the fact that this works currently only on Slack
    ✅ Love that you added a community section, because I wouldn't know otherwise where to find these communities
    ✅ Love the "in-page" demo

    👀 Who should be using this? who is ur persona?
    👀 Add some testimonials if u can
    👀 Add a footer
    👀 Add pricing
    👀 Make your CTA stand out
    👀 Who are you and why you built this?

    1. 1

      Hello, thanks so much for your feedback! I really appreciate it 🙌

      • Who should be using this? who is ur persona?
        ☝️ great point, will add a block for this

      • Add some testimonials if u can
        ☝️ still trying to acquire the first few users, but I'll add ASAP

      • Add a footer
        ☝️ will do

      • Add pricing
        ☝️ will do

      • Make your CTA stand out
        ☝️ thanks, I'll make it pop

      • Who are you and why you built this?
        🤔 Do you think people care about that?

      1. 1

        Yes I don't really give money to random people on the internet

  12. 1

    Hello Peter,

    I shared some thoughts below:

    Hero

    • Maybe you can show a quick gif instead of a hero image. Just like how it works!
    • Currently, you're just working on slack. You can use colored for emphasizing slack

    CTA Try For Free

    • I didn't catch your CTA when open the page. Your CTA color and header background so close. You need to create a contrast here.
    • Also you need to add another CTA to close the HERO text & image

    How it works

    • I really love this part. BUT:
    • When I choose the something on left something is changed on the right. I also try to use something from the right form. But this is just a screenshot, it was a bit disappointing. Maybe you can create a clickable button like a 'fake it'

    Lead Form

    • What it means is 'add to chrome' oh this is just like a chrome extension. I didn't get any information up the page. I thought I'll register on this platform but after typing my email address I redirect to the chrome extension page. This flow is a bit confusing.

    This is just a quick review.

    Good luck with your new project!

    1. 1

      Thanks for the awesome review Furkan!

      I agree with most of them and will improve the site!

      Thanks for pointing out the Lead form => chrome store flow is confusing. I'll improve on this for sure. I think I already have an idea of how to make it better.

Trending on Indie Hackers
Stop Spamming Reddit for MRR. It’s Killing Your Brand (You need Claude Code for BuildInPublic instead) User Avatar 183 comments What happened after my AI contract tool post got 70+ comments User Avatar 137 comments Where is your revenue quietly disappearing? User Avatar 56 comments How to build a quick and dirty prototype to validate your idea User Avatar 53 comments The Quiet Positioning Trick Small Products Use to Beat Bigger Ones User Avatar 40 comments I Thought AI Made Me Faster. My Metrics Disagreed. User Avatar 38 comments