Cold DMs - personal or company account?

I've seen a lot of great advice out there about sending cold DMs or emails. Only, I've noticed that none of this advice indicates whether these DMs are sent from your personal account or a company account. I'm sure this depends on your target audience, B2B vs B2C, etc...

I'm curious, when you do cold outreach via DMs, do you use your personal account or the company account?

For context, my current situation is B2C, and most of my target audience is on Instagram. But I'm curious of your approach either way.