Cold email is still the most reliable B2B channel. Here's why.
https://gtm-engineer.beehiiv.com/p/cold-email-is-the-most-reliable-b2b-channel?utm_source=indiehackers&utm_medium=referral&utm_campaign=newsletter_syndication&utm_content=cold_email_reliable
Everyone says cold email is dead. It's not, it's just harder to run lazily now. Wrote up why it still outperforms paid/social for B2B SaaS founders, and what's actually changed in what makes a campaign work in 2026.
