Cold email without name?

I would use https://www.hunter.io (Free credits for 50 I think) to enrich your email addresses and get names, etc. The more personalized the better the chances are of any response.

Lots of good advice here. I used to manage e-commerce operations for an amazon seller and your assumption about founders checking support emails is valid.

But it's also true sellers receive a ton of spam in the form of website design to a host of other services and tools.

So it's ideal to send at least the first 25-50 emails manually (try a few different message samples) and validate the results. If a message consistently clicks and you're super confident then maybe do a mass outreach with a batch of 50.

Mass emailing in the early stages will result in the domain getting flagged spam.

I wouldn't use that list

I'd build 2 to 4 personas based on assumptions, reach out to 100 to 200 of each with an AB test of 50/100 for each version.

This process should take you a full week if done properly

We're also launching makesales.io soon if you want to chat ;)

• There are 3rd party datasets you can pay for to fill in data
• For 1,000 emails you can try and figure out some...
• I don't think putting that name in the template actually matters.
• Better use them gradually testing a few mail versions ...

Having read the comments it sounds like these are very small businesses , with few employees (you mentioned founders will be looking at the support requests). With that in mind if you know the founder is the sole employee, spend some time figuring out their name, and then apply that if you'd like it to be personalised.

I'd also highly recommend giving something of value in your email (a resource, some free content etc). As even if your product is super useful, most people (not all) don't respond well to cold sales pitches; but many will appreciate you giving them some value first.
At the very least I'd recommend putting some time into researching the prospects and tailoring your email and content to their business, rather than taking a spray and pray approach. It could be as little as telling them why you like their product. It's going to make it feel far less like a standardised cold email.

There are some really good episodes on the IH podcast in relation to making emails warm, rather than cold, which would be worth a listen.

Simply structure your emails in a way where content connects ith the use case and they can relate to.

In case you need to generate another 1000 targeted emails then use this tool https://prospectrole.com (launching soon)

YOu're emailing their support email with your pitch? Isn't that a bit mean? You're creating a support ticket in their system, they'll be forced to reply to you. Best case scenario you get a support person who actually wants to help you. Worst case you get marked as spam.

Are you a user of their tool? IF you are, you should email their support with a support request.

How do you know the tool is super useful? why not use hunter or some other tools to find real email addresses? or pay for ads to them on FB. Use the email addresses to build lookalike audiences.

What content are they consuming to find solutions to the problem you're solving?

A few ideas:

1. Use tools like LinkedIn, FindThatLead Apollo.io or similar to find the who's behind each emails (or at least a few of them).
2. Even if you don't find of have names, try to contextualize the message. If it is a B2B database, this is really easy thanks to the domain names. If it is a B2C database, this can be tricky. But regardless, try to find contextualization triggers. The reason I'm saying "contextualization" and not "personalization" is because you may not have personal information apart from the email, but you may still have some contextual information you can use as a emotional or rational trigger. For example: what things they like, objections, desires, needs, lead source (and how/why the opted in), and son on. Here you'll find a few ideas about how to use customer data to create personalized and contextualized messages: https://pirsonal.com/2020/01/22/how-to-use-customer-data-to-create-personalized-messages/
3. Also, check this article about mistakes you should about when creating a personalized email marketing campaign: https://pirsonal.com/2020/03/13/6-mistakes-to-avoid-when-creating-a-personalized-marketing-campaign/. I wrote this article based on my own mistakes :-/.
4. If we are talking about a high ticket product, taking the time to clean the database and to find who's behind the email will probably make a significant change in your conversations. So patience plays on your behalf.
5. If you are certain about the conversions you can get, use remarketing strategies. If we are talking about B2C average consumers, Facebook Ads will probably work really well. Send them to a landing page that uses Pixel to then sends them ads through Facebook/etc. If it is a B2B, high-ticket database, chances are that LinkedIn will do the job.
6. For B2C emails, maybe Facebook can help you as well. You can upload the contacts to create targeted campaigns based on their email (and phone number).
7. Again, even if you don't have a name, try to personalize or contextualize the message as much as you can. You can even use personalized videos. Let me know if you need help, you can use our personalized video marketing software.
8. Consider A/B test. Don't send just one blast, unless you are sure about the opening rates and CTR that you'll get. And easy approach: choose 100 people for control, then another 100 people, and check what performs better.
9. Don't forget to send followups emails based on behavior. Simply put: if someone doesn't open an email, send the lead another email with a followup message. You can use softwares like Saleshandy (https://saleshandy.com) or Yesware (https://yesware.com) for this based on your particular requirements and budget. Let me know if you need help choosing one (I've tested a few).
10. Try to get more data from them based on their interaction. Again, this depends on the type of audience and your offering. Examples: Webinar, ebooks, 1:1 demo calls, surveys, quizzes. Even the ask method (https://askmethod.com/)
11. Check Jeff Walker's Product Launch Formula (https://productlaunchformula.com/). I haven't extensibly tested this but it seems that it works really well according to what I've learned online. There is tons of info about this online. Slower launch, better to build trust, great for communities.
12. Be careful with data protection laws (GDPR, etc.).
13. If you don't have experience with email marketing outreach, try using a different domain to avoid been banned. Don't make it spammy, at all cost. That's a horrible tag on your back. This guy explains it well here: https://www.youtube.com/watch?v=uSS45W7W2nw.

I hope this helps :-p