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Cold Emails Can Be Rough
by
Andrew
Cold emails can be rough.
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Hmm, you posted the first email, and I agree with most here that it’s not pushy or salesy.
What’s the guilt trip he’s referring to? It sounds like you had him in an email sequence with the overused “oh, we’re you hit by a car? Maybe you just don’t want to talk to me” break up email.
Sounds like there’s a touch more.
Yeah. I don't think the OP shared the relevant message, probably due to realizing he probably did cross the line.
Oh man. That’s a strong over reaction. Try to ignore it and keep going! Also, fwiw I’d take @louisswiss offer - post it here so we can all learn!
What was your original email?
Feel free to post your email here if you want some help avoiding that kind of response :)
You trolling me? I can only take so much abuse in one day 😂
Deadly serious! (Take a look at my profile if you aren’t sure)
We’re here to help each other, and I just happen to be very good at cold emails.
Also, I’m sure others here on IH will make the same mistakes that lead to that kind of response!
I posted it. Really appreciate the help!
Did you? There was nothing that's even a remotely plausible trigger for his reaction about you putting a "guilt trip" on him.
Hey man that's rough, good luck with your startup, hope this comment helps even a tiny bit.
Oh man, hang on there. Just learn to disassociate yourself from the whole process. I know that it's hard. But they don't really know you as a person, aside that cold email you sent them.
And honestly, I think that's it's an overreaction and a single-case thing that you shouldn't lose sleep over. I think that most people understand and respect the hustle it takes to start building something from scratch.
Some critiques, though on your cold email:
Stand your ground, and tell them instead that it wouldn't take them long to read something valuable for them. It's a nice hook and you're staying courteous, while being firm about what you're doing.
Personalize it a bit. I know it's a cold email, but you could maybe write something specific based on the recipient. This can be how you found them, or how your product may be relevant to their needs.
Cut down on the filler words:
"So far we have a few starter projects and machine learning algorithms but I'm struggling as to whether building out those two categories more or branching out to others. If you have any suggestions I'd love to hear about them!"
-->
"We have some starter projects and machine learning algorithms. I'd like to get your feedback on whether we should expand them deeper or branch out to others."
Or something snappier.
Self-explanatory. Why should they get the cold email? What's in it for them?
Hope these help :)!
Hey, at least you got a response! 😉
The way my cold emails are going I'd take that at this point...
Original email.
Subject: Advice On Startup
Body:
Hi,
Sorry for the cold outreach. I'm building a marketplace for developers to buy and sell code and I'm looking to developers for some advice on what you think would be useful.
So far we have a few starter projects and machine learning algorithms but I'm struggling as to whether building out those two categories more or branching out to others. If you have any suggestions I'd love to hear about them!
Thanks,
Andrew
Ok. So...
As for this email...
There are a few things wrong here...
First up, you're talking about yourself. Put yourself in the recipient's shoes. They're busy, you're taking up some of their time. If you want them to read your email and respond positively, you need to get them interested straight away - by talking about them.
Either by leading the email with the value the recipient can expect, some flattery, or both.
Next up, you talk about generic 'developers'. Explain why you want this person's feedback/advice and not just any developer. Make them feel good about themselves and yourself seem genuine. It needs to be obvious why they are best placed to help you, and why they should be excited to do so.
This comes across as worryingly vague and a bit lazy. It isn't the recipient's job to decide that for you, and it seems like a lot of work. Just ask a simpler question that they will have an instant answer to (or gets them thinking about something they'd like to improve in their life).
Again, this is too vague and makes the recipient do all the work.
End with a concrete call to action. Either ask for a call or a short answer to a specific question. Ideally (if no call), make it a multiple choice question or a simple yes/no.
Once they've engaged with that, you can always follow up for more context (and they'll be much more likely to respond in detail).
Good luck!
I would not start by apologizing. Comes off awkward. Also for some reason it seems many ppl who do cold email use that. So right away if I got that.... I am on defense trying to avoid this.
Add value from the start.
Also, cold email is a rough place to start for advice. Ask on LinkedIn first. Asking publically and through LinkedIn messages! Connection requests with a note. Do 5 a day on highly targeted hand written notes. Look back at the ones that worked and formulate small phrases and parts to reprint from what works.
Ouch, and I thought I got some bad responses. That guy probably had a bad day. The email seems fairly normal, it's not like you're linking to something sketchy. Try to shake it off.
I don't see anything wrong with this email. Normal, not pushy, not selling anything.
He's just a fu..g nervous freak!
Don't take close to hear and keep moving.
G'luck!
Can I ask what the original email was?
Poor guy probably had a tough day and needed to take anger out on someone. It could have so easily been for the roles to be reversed between you and him, Andrew (not that you're at fault).
Hi Andrew,
This looks weird. That guy should be ill.
I checked your product and looks like we have the same target audience.
Maybe we can try some sort of co-marketing in future, after DeployPlace will be launched.
What do you think?
This comment was deleted 6 years ago.