I run an educational peer reviews SaaS app for Universities: peerfeedback.io
At the moment I only have one customer. My goal for this year is to get at least one other University onboard.
I have been trying to reach out to professors via cold emails.
The reply rate has gone up once I started Bluetick.io for automation, but I feel like I'm pretty much harrasing people into submission, spamming them until they finally reply. This hasn't been very effective so far.
The next thing I'm going to try is to instead of trying to sell the product on the cold email, to instead offer a webinar for free about peer reviews and then pitch the product on the webinar. This is a strategy that one of my competitors uses.
The founder of one of my competitors recently did a story talking about the early days of his company and he did indeed use cold emails. https://hackernoon.com/founder-interviews-david-kofoed-wind-of-peergrade-de9dff229197
Do you have any other ideas for marketing this product? How can I sell to Universities? I'm starting to get really frustrated.
P.S. I'm aware that my landing page is quite weak at the moment. I haven't worked on optimizing that all, since I don't think it matters that much for the kind of sales I'm doing.