Cold Emails in the USA?
Hey y'all,
I would like to know if anyone knows (has contacted a lawyer) the exact requirements on cold emails.
As far as I know:
- They need an unsubscribe link
Is that all? I think there is more behind legally. Please let me and the community know how to write cold emails that are legal.
Cheers
IANAL, but I did a bit of research into this a while back. There's actually a short list of items that your emails need to adhere to, having a way to unsubscribe is just one of them:
https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
Note that this is from a US perspective; I'm guessing if your looking at European laws all the above are still good guidelines to follow, but you also have to keep in mind some of the unique privacy laws there as well.
Thanks for your insights.