Cold outreach is tough in 2020 😬
It's the last month before everyone goes on vacation in my region, so I'm trying to initiate/close conversations with potential leads through cold email outreach.
💡 From my experience, the quality of the lead together with the follow-up strategy defines the chance of getting a reply.
So far I've iterated on 3 types of leads (which I believe high-quality and I curated the list manually) and reached out to 30 folks.
I'm at 1 reply currently, which doesn't feel great. 😒
What's your cold outreach strategy together with response rates?
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i'm in the same boat. just started my growth marketing agency at www.risegm.com and am reaching out to recently funded founders (series a,b) on crunchbase.
got 2/30 so far, it was to say 'no thanks' and 'remove me'. currently using mixmax to automate the email cadence. helps with the banality of manually emailing. they also allow for personalization, which is supposed to help with response rates.
think of a good hook, something that is specific to them, and bait them to learn more. i'm selling paid search services, so i identify a good keyword that they're not advertising on and then tell them about, along with how many people are searching it per month and hope the FOMO gets a response.
It's a good hint about the hook. Will think about it.
Will also check out Mixmax. Seems to be quite a cheap option given their feature set.
Thanks for the hints, @mahjongmaestro!