Cold Outreach Isn’t Dead

Many founders have given up on cold outreach.

They send hundreds of messages and all they get in return are negative responses - people getting annoyed that they’re reaching out with no prior conversation.

If this is you, I have good news: there is a way to get leads and customers from cold outreach.

And it’s much simpler than you think…

Be Direct and Authentic

Back in the day, it worked better to reach out to prospects with a completely neutral message.

Something like “how’s it going?”

And from there, have a conversation with the prospect, find out if they qualify for your product or service, and then work the conversation towards a call.

Now, people are fed up with the “fake” conversation, and they want you to cut straight to the chase.

This presents a great opportunity for founders, because as long as your list is well-researched and each prospect clearly checks the boxes to be a potential customer, this direct outreach can work wonders.

Let me demonstrate…

With a well-targeted list of prospects, I started sending this straight-to-the-point message to each one:

Look at a few of the responses this simple message got:

What’s The Lesson Here?

The lesson is simple: keep your outreach direct and to the point.

People don’t want to be bothered with a whole conversation, wondering the whole time “where’s this going?”

Neither do they want to be hit with your entire pitch in one big paragraph.

What works the best is this:

Short, sweet, to the point.

If they’re interested, they’ll let you know, and you can either book a call or explain your offer right there.

How is your cold outreach going? I’d be curious to know and more than willing to help out.

Feel free to drop a reply!

Cheers,

Avery

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