Coming Back - Now $20K MRR, Feeling Excited and Nervous

Hi all,

I hope the IH community has been well.

A lot has happened since then. It's incredible to me how much I feel as though I've grown even since that post was made end of March.

Things that have worked really well for Virlo:

Long form content that mirrors not only your ICP in spirit, but literally looks like your ICP (same age, same gender, etc) we've noticed it converts better
SEO is a long-term game, the benefits of which I feel we're just beginning to see now
Socials is a long-term game, the benefits of which I feel we're also just beginning to see now
SEO we've been "at it" for 6mo, social roughly the same, majority of conversions and traffic still coming through long-form UGC content

Things I want to improve:

I want to make sure we don't end up as a lookalike to competitors
I have two different business models I believe will be worthwhile pursuing inside of Virlo (basically just two different monetization arms), we need to build an actual "roadmap" up until now we've just "shipped as much as possible"
Along the second point, the company as a whole wants to get more proactive and less reactive; this means systems, systems, systems and more systems
We are ensuring that anyone that joins the team at this point raises the bar for the entire org, their skill should be almost intimidating to current team members - we want their work ethic to push the whole group higher

Thanks & I look forward to my next update.