Comment your project below & I will share with you 3 marketing tips to get started

Hi Jay,

Zlappo currently is in a very tricky situation because there are a lot of Twitter scheduling tools out there.

The only way I see for Zlappo to grow is to somehow differentiate its product from other tools in the market.

Currently, I can see the market is dominated by Hypefury, Tweet Hunter, FeedHive.

All of the 3, provide a lot of features that Zlappo can't. So obviously when someone tries to subscribe they will go there.

So try to be different from these 3 products somehow and you can make some way into the market.

Messaging, Being a Differentiator will help you grow. That is what I feel.

The first thing I would do is Change the green accents in the site to a Twitter blue..

Green does not communicate your Messege.
Blue will make it easier to communicate your message.

Asish

I am not able to understand your project. Your landing page too isnt talking much

Here's what I would recommend:-

1. Instead of this rolling banner -> https://cln.sh/iSzqNd, I would recommend having live examples like Showcase where people can actually see how it is being used.

Once people know this is how Simple Goods can be used, they can relate to it and ultimately sign up.

Make your landing page more relatable. Also be specific who you are talking to.

Are you targeting content creators? Be sure to use the language of your customer.

2. Write high intent blog posts for each use you have.

Eg:- If you think your tool can be used by creators who want to start a paid newsletter, then write a post like this :- "How you can use Simple Goods to start a paid newsletter"

Similarly, replicate for all use cases. This can be a great way to attract relevant traffic.

"How to Start Podcast Editing Services" - This is a top of the funnel post where you can drive traffic and subtly promote how Simple Goods can help them.

Currently apart from the hero image on the right, I am not able to visualize what twtimgs can do.

Check brandbird app for inspiration.

The reason you might not be getting customers is visually appealing landing page and messaging.

Show what it can do. Let people upload the image right away on the page and let them play around.

Also, dont use $2/month pricing. It looks very cheap and devalues the product itself. Instead make it only annual (may be $29/$39) or life time deal of $69.

Need more templates too. So overall you need a product overhaul for your growth.

Absolutely love the idea. I think this is a really useful product. Here are some growth tips for you:-

• I think your tool can be widely famous on Twitter Indie Space. I don't know if you are active but you should be if not.

• Let 3-5 micro influencers on twitter who has a saas app use your tool. Then get their testimonials and build relationships with them. A single tweet from their account can get a lot of eyes on Twitter.

Obviously this will help you enter the twitter indie space and you can be more proactive sharing your tool and letting people know what it does.

• A more long term approach for you would be content marketing and SEO. Pick 2-3 big problems that saas faces and tie it up with your solution. Write a good blog post or even a video tutorial.

This way you are attracting the exact audience you need.

Interesting product.

I have 2 approach for this

• Twitter - Check for people talking about "anxious thoughts", "getting anxious" and filter via top and recent tweets. Do reply them with a valuable reply and then drop a link

• Next, Content Marketing & SEO. I assume the market you are in must have a lot of searches. Anxious thoughts is a really broad keyword. Target low competition and long tail keywords.

check this list -> https://cln.sh/1Stjcy

Lot of blogs can be written. Eg:- how to control anxious thoughts and relevant topics that goes with your solution.

Currently, your landing page is more about the features. Talk directly to your audience in your copy.

Use cloud without managing cloud looks like a very cliche sentence.

Instead use something like:- Use XYZ without worrying about ABC

Use something intriguing in your copy.

Talk about the problems your audience faces and then tie it up with your solution. Currently it feels like you are just talking about your solution

• Can you make your site more interactive? Perhaps help users take notes with a demo page and let them feel the app directly without signing up.

This will reduce friction and more people will sign up.

• Next, showcase what you can do with this app. Probably a video would be very nice. Also, share this on Twitter publicly and daily.

Let people notice that there's a simple note taking app. You have to make some noise about this.

• One more thing, the color shades of this website is very dull. I cant even read some of the sentences. Please do improve that.

hey, i think it would be better if u could use human voice on your video, idk why but i am not connected to the landing page video. good luck

Here are some tips for you:-

1. The landing page that you currently have has a lot of information about features and what your product does. You need to improve the copy and change the messaging towards how it solves your target audience's problem.

Currently I feel very overwhelmed as to what is happening.

You certainly need to remove many parts and clear your messaging.

Justin Walsh has a good copywriting formula for this. Read his post here -> https://www.justinwelsh.me/blog/03262022?s=08

2. Next I would suggest you to share your journey on Twitter. Build, sell in public. This way you have an audience that is watching you.

3. You may also want to add some case studies as to why your tool is so effective in building online presence or just testimonials.