Commercializing Side Projects: How do you contact the M&A teams of companies like Nike?
I've built an algorithm that encourages / motivates people to work out.
The way I see it, I can either create an app and try to make money through ads OR I can sell this to some of the bigger players in the health and fitness industry. For example, I think this would be a great addition to the "Nike Training" or Under Armour's "My Fitness Pal" app.
How does one contact the M&A teams of such companies and set up such a deal? Does anyone have (or know anyone who has) some experience with something like this? Thanks!
Consider contacting somebody who is not on the M&A term first. For example, if you could identify a product manager working on the "motivation algorithms" for Nike Training or My Fitness Pal app via LinkedIn, that person could probably tell you about the company's objectives and how your algorithm might be able to fill a gap in their plan. That person could also introduce you to other relevant stakeholders such as people on the M&A team.