common stats that make SEO more popular in the digital market

Google is the top search engine – More than 96% of mobile users search on the net with Google search engine.

1. Sponsored search results are highly ignored – Though SEM is also a popular digital marketing strategy, 70 to 80% of users ignore sponsored ads listed on the top of the search pages.

2. Online searches are getting more common – 93% of online shoppers have started their online shopping experience with an online search.

3. Google’s search algorithm changes often – It is quite unbelievable to know that Google’s search engine algorithm keeps changing 500 to 600 times in a year.

4. Mobile optimization has a crucial role – More than 85% of traffic has been recorded mainly through mobile devices.

5. Google’s Ranking Algorithm is complex – Google looks into more than 200 factors while ranking a website page.

6. Videos gained tremendous support – It has been noted that any video content has 1200% of sharing when compared with text content.

7. SERP is the main aspect of SEO – 67% of clicks go to the top 3 pages listed in the SERP.