Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
Community is the “new” moat (or so some have said), and it’s true: Having a community helps protect against competitor companies or products entering your territory. Whether that community is a group of power users, open source contributors, creators, or even just a brand (or franchise)’s super fans, it lends greater brand awareness, higher switching... Read More
future.com
That's a great article. I really agree with that building a strong and loyal community is a most defensible moat. Most of time I hear about a new developer tool, it's not because I saw an advert or was actively searching on google, but it's because I heard another one of my developer friends sharing about how they solve a problem with the new tool and getting me curious. Or because they sponsored the pizza at a developer meetup :P.
very well said