Agency leads rarely ask for another Lighthouse score. They want to know whether the stack still works at fifteen client sites, whether account managers can read the reports, and whether anyone will catch a /checkout regression before the sponsor screenshots PageSpeed Insights.
Vendor feature grids are easy to skim and forget. Retainers break on stale URL lists, per-site licence maths, noisy alerts, and monthly reporting that takes longer than the fix. A useful comparison starts with the job: diagnostics answer why this URL is slow right now; monitoring answers whether performance changed on the URLs you defend, and who acts.
Before you buy, score the stack on four operational points:
Portfolio visibility across clients without a separate login per site
Running cost: licence fees plus hours spent on scripts, URL lists, and decks
Evidence quality: lab metrics, CrUX field context, and outputs a client understands
Governance: roles, quotas, and who can change budgets without breaking billing
Mature teams usually combine types rather than forcing one product to do everything: free diagnostics for teaching and post-fix proof, CI or cron for templates you control, synthetic SaaS for scheduled lab history across many domains, and RUM only where instrumentation is allowed. Gaps should be conscious, not accidental.
Read more: comparing PageSpeed monitoring tools for agencies