Competitive Intelligence for Bootstrapping Startups

We see teams make two basic mistakes

An overly broad definition of their "circle of competence." When they narrow their focus to capabilities they can execute with distinction; they chase fewer opportunities that they are unlikely to win. In addition, their thinking shifts away from "everyone is a competitor," and they are able to partner with a broader set of players.
Looking at things as zero sum instead of win-win, not only with customers but also partners and even potential competitors. The key to success, especially in early markets, is co-creating value and taking a smaller share of a larger pie.