Completely redid landing page...worth it?
I just finished completely redoing my landing page with the following goals:
- Make the text more skimmable
- Try to emphasize the value my product provides
- Be more visually appealing
I'd love any feedback to make sure my improvements are actually an improvement :)
In particular, I want to be sure it's still clear what my product does and what value it provides. I cut a lot of text, so I want to be sure I didn't over do it!
One of my struggles at the moment is I don't feel like I have a TON of features, right now my product just does a few things (hopefully it does them well) so it's hard to generate content/text no the landing page.
Here's the new version: https://itinee-git-new-landing-page.williamg.vercel.app/
The original/old version is here for comparison: https://itinee.com
Thanks a ton!
I took a look on mobile and it looks amazing. Great improvements. It's seem more professionally designed not and far less clunky. The text does seem a bit small though. Maybe bump it up a few
Had the same thought on the bulleted lists in the cards. Bump it all up a bit. Otherwise it looks like a well done simple mobile first site 👍
Overall the design is good, but I have some notes:
Good luck
Looks brilliant on mobile. Like the idea too! Best of luck :)
Looks great. Nice work.
The new landing page looks a lot better with less text and using gifs to show how to use the product. It throws me off a little that the navbar is different from the home page to to the other ones. Also, the about page would be nice to actually see who is behind it, but overall, it looks nice!
Yeah, I hope to update the nav bar to be more consistent--I wanted to get the updated landing page out first and will hopefully update the other pages soon.
Makes sense! Great work so far
The new landing page is much better, it is easier to understand the product with less text.
The new version is so much better than the current landing page.
Here's my feedback:
Maybe it should live at budget.itinee.com?
You could market specifically to how your site is different and more valuable than say budgetyourtrip.com because you don't provide averages, you help the person know with greater accuracy closer to what they'll actually spend.
Along this same line, if your solution could give people recommendations on things they can do to spend less (alternative hotels, flights, places to eat) then I think that would be very valuable and useful. Kind of like Southwest.com does if you use their "Low Fare Calendar".
It seems like this particular landing page is geared for the budget-conscious. I see from your current page that you also have features for those that aren't as concerned about budget that you could use to market for those that are more destination and planning focused.
It could live at planning.itiniee.com?
You could then use these in your campaigns, test how they're doing in your test markets, and then A/B test a couple of variants to see how they're performing.
You could build out your home page with more details, information, and screenshots and take those visitors through a "normal" website experience. That way, you also get keywords, SEO, and provide access to other information like Blog, About, etc.
Really interesting idea about having multiple landing pages targeted at different segments... How would you drive traffic to specific versions? Would it mainly be through ads targeted at those segments?
I spend a lot of time on these landing pages, so it's always a tradeoff between working on this kind of stuff and working on the product, but I tend to think that at this stage my time is probably better spent on marketing and growth than feature development.
That said, as you point out, there are a lot of interesting features I want to build :)
Thanks again for the detailed response, I've still got lots of work to do!
looks way better
the thing that comes to my mind now (unsolicited) is this pricing plan. For this kind of product isn't it better to have some kind of credits that you can buy or something like that. Paying subscription for a product that you may use one month and then not use it in the next two is not something I'd do. On the other hand, the difference between paid and free plan is not enough in my opinion. I could stay forever on free plan, what makes me to switch to the paid one?
Yeah, I've mentioned this on other comments but pricing has been really difficult for me to settle on. I'm wondering if I might be better off offering only an annual plan for a price somewhere in the middle (maybe $10-15 a year) since the typical vacation period is probably closer to yearly than monthly.
As far as free vs. paid, if you can plan your trip in 3 days, then yes, there's no reason to ever go paid. I think this product is more targeted to people who spend a bit more time planning as opposed to last-minute travelers, so I don't think this will be a common case. Now, you could just create a new trip every 3 days and redo everything, but I think that's tedious enough that people won't be tempted. I could be wrong though, only data will show... I just need people to sign up and give me that data :)
I wish you good luck in getting that data :)
The design looks better, although I would try to move that first CTA up a bit so that it's above the fold and maybe get some images of people in there somewhere.
The new copy is better is some ways but worse in others, IMO. Some of the stuff that you cut out wasn't needed. For instance, you don't to state things like vacations are full of expenses. That's an obvious observation that doesn't add any value. So trimming things like that was good.
However, the new copy is a bit more generic. I thought the first person statements on the first version did a better job of providing context and hitting on pain points. It's more relatable.
In addition to that, there are some things that weren't on either version that would help make it more persuasive.
It's not clear how this is any easier or better than just using a spreadsheet or calculator to do the same thing. Does this automatically pull in pricing or something else that would save time and effort?
I would add in some elements to build trust and credibility. Things like testimonials, trust logos, guarantees, etc., can go a long way in reducing friction.
It's a bit confusing the way you present the offer and pricing. It seems like your call to action on this latest one is for a free tier, but the pricing only shows paid tiers. All would present all with a breakdown of the features for each.
I also wonder if usage based pricing might be better for a product like this. I know I personally wouldn't want to spend money every month on something like this because I don't take vacations every month and I wouldn't use it that often. I could also see churn being high for the same reason. Just something to think about.
Best of luck.
Thank you so much for your in-depth reply. I might try to find a way to incorporate the first-person use-case blocks into the new design.
At the moment, this isn't much better than a spreadsheet--main things it offers is estimating cost of ridesharing and providing a visualization on a map. This was the MVP, hoping to add more features down the road.
I've been having a lot of trouble attracting customers to actually use the thing to provide feedback which is the reason for the lack of user-proof. I guess that's not a great sign, but I'm hoping that when people are traveling again after COVID, I'll have a bit better time building a userbase.
Pricing has been a real challenge for me. As you can see on the old design, I originally/currently have a model where you purchase "trip slots" and a duration of time to be able to edit that trip. My reasoning, same as yours, is that people don't go on trips very often, they probably don't want to buy a subscription for something like this. However, I got a lot of feedback that people didn't understand the pricing model and found it confusing, and it was also a bit tricky to offer a "free" version with this model. I've transitioned to a more familiar subscription-based model with the expectation that LOTS of users will buy a 1-month subscription and then cancel it.
I'll try to make the benefits of subscribing (unlimited edit access vs. just 3 days without a subscription) more obvious.
It's my pleasure @ganashaw.
If you haven't already, it would be worth setting up some time to speak with people who would represent your ideal clients. They will be able to tell you what their paints points are, and your best selling features would be the ones that solve those.
Even if you have, it could be a good time to do a bit more of it since, as you mention, people are traveling less during
Since this is just your MVP, you may want to keep it really simple with the pricing and just offer a flat rate lifetime offer for now to validate the idea. Then if people demonstrate they will pay for it, you can experiment with a model that offers more opportunity for recurring revenue.
The new version is definitely better!
Two suggestions:
the three cards are a bit small on mobile. Would it look ok if the pins were above the cards - only on mobile? This way you can use more space for the width of the card. Would want to move the triangle shape to the top of the card as well. The pins could still be on the left and right side, to balance each other out.
the Pricing text is a bit small on mobile.
I'll try the pins on top, that's a good idea! Thanks for the feedback!
Video feedback
https://photos.app.goo.gl/g2ZnB7CDiqkECnH58
Hey really appreciate you taking the time to record your thoughts for me, it's super helpful. Will take it all into consideration :)
your new landing page is 1000% better 😉
The new one is good compared to the last version.
Check Frontendor. It will help you update your landing page design for the next time quickly.
Good luck
This comment was deleted 5 years ago