Concerned about the business name?

I agree with others - unless it is some divisive name - which "Anarcho" is not - you should be fine.

I thought it was some kind of coffee brand at first and did not realize it was an ecommerce site until I went there.

All thank you so much for the wonderful replies. This has really encouraged to continue on my path. I have found a niche and scratched the itch, and it's working! My goal is to be self-employed by 2020 and I hope to get there soon.

We named our company Discosloth. At first we were afraid no one would take it seriously. Since then, clients have included Volvo Trucks and we've been in NYT, WaPo, Inc, more.

I love your name and I think you will be fine!

Tell us more about how you obtained your first paying customers. Where did you find them? How did you get your brand out there?

Your marketing overall looks very nice; looks like you have discovered a niche.

Do you think the appeal is more about the coffee itself, or the attitude that your service represents?

First thing I thought of was anarchy.

And then I assumed you are a coffee producer.

Your brand makes the name, not the other way around! Keep pushing forward, would love to hear some tips of how you got in front of the customer.

Honestly, I doubt it. Sure you may lose a few people because they think it's a coffee only company, but you're probably ranking for keywords around your content and not necessarily those around your name.

Since your name is a smashup of words, you may be losing folks a small bit because of brand name confusion just due to people maybe not being able to spell it. Looking at it's I'd immediately type in "AnarchyCoffee.com" if I was trying to remember your site (that domain is 2595$ right now ;)

If you're really concerned with the name impacting things, I'd try to validate other names, maybe run some ads with the same copy and different branding and see what's resonating with people.

FWIW AnarchoEnergy.com is available!