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Consolidator Setup Challenges

Hi all,

I would love to hear from people who have successfully cracked the chicken-and-egg problem or who have any ideas on how to.

I have a number of ideas although the one I’m concentrating on is a travel consolidator. It’s not an Expedia wannabe or anything like that but more for high-value, bespoke holiday providers.

These providers (of which I have some experience of) generally build bespoke holidays and often there is no ecommerce transaction (revenue based).

These holidays are often quite high consideration as they are very expensive - £10k+ in some cases.

My issue here is: I think I will need to discuss the idea with each one of the providers and inform of the benefits of the platform (decreases friction for those who are looking at purchasing these holidays - you have to do a lengthy Google research project to identify the right provider) but I am unsure on the approach to take?

I don’t want to sound like just an affiliate (nothing wrong with that of course! However in all but two cases, none of the providers offer an affiliate program) as I want to build something of genuine use.

I guess I’m after some sales guidance ;)

Any help would be most appreciated!