Content cannot do copy's job (not well enough, at least)...

Content generates demand and creates interest; copy closes deals.

Content builds your brand; copy - without mincing words - asks customers to do business with your brand.

Content drives engagement; copy converts engagement into sales.

Ultimately: content attracts, copy sells.

You get the idea: content cannot do copy's job. And vice versa, copy cannot do content's job - in most cases.

Copywriting and content marketing aren't one and the same. Content engages. Copy sells.

Get the difference and know when/where to use each one.