Content Marketing Breakdown: How Does Holidify Rank on The First Page For 177k+ Keywords
Holidify is ranking on the 1st page of Google for more than 177,885 keywords.
Result?
4.3 million+ organic traffic per month.
It's not a coincident but a content strategy that you too can implement effectively.
Here's the Content marketing breakdown of Holidify 👇
About the business →
Holidify is an online platform for travelers from India.
They provide educational information about planning your trip across thousands of holiday destinations (mostly in India).
Results Achieved →
Holidify has managed to build a huge content empire that gets around 4.2 million visits every month.
Not only that, the number of referring domains has also increased by 444% in just ten months.
Also, Holidify is dominating the SERP for queries like:
- Places to visit in _____
- Things to do _____
- How to reach [name of the place]
- Best time to visit _____
Here’s a more detailed breakdown of search terms dominated by Holidify:
Here's how did they do it👇
1/ Wildcard Keyword research →
They has created 6k+ web pages for a single type of query like "places to visit in", thanks to wildcard content opportunities.
Wildcard content strategy is a way of finding a large number of search queries from a single templatized content format.
An example:
You can use either Google search or any SEO tool like Ahrefs to find wildcard content opportunities.
For the term 'best places to visit', I found 4k+ content opportunities that are relevant to the niche.
Even better filter the list by difficulty, KD, volume.
2. Matching search intent →
The intent here is to find the best places for travelling, plan the trip, and maybe find the hotel packages.
This is why Holidify built a content hub for almost every possible location in India.
For almost every travel destination, Holidify helps users by:
- Planning tour packages and trips
- Finding the right time to plan the trip
- Knowing about visa policy and more.
This is how it looks like (see the below image):
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Keep reading...
Key Takeaways →
- After a certain growth, it is important to scale the content creation process. And, this is where wildcard content ideas can be helpful.
- Find a list of hundreds of content ideas and sort them by search volume, keyword difficulty, and search intent.
- Study the SERP well and understand the search intent behind these queries.
- Think beyond long-form blog posts. Focus on making the searcher job easy to find the important information as quickly as possible.
That's all, folks.
Thanks for reading this much.
Let me know your feedback in the comment section.
Have a good day :)
