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4 Comments

Content marketing - first article on blog - please review

I just published my first in-depth, long content article on my blog:
https://veltis.io/best-email-finder-tool-test/
Reviews of most popular "e-mail finder tools" for cold e-mail / outbound marketing.

Is it good content marketing example? What would you improve? Any comments welcome please.

on April 13, 2020
  1. 2

    Hi Chris,

    Overall, it's a nicely written piece. It conforms to the main precept of content marketing which is to place the user front and center by offering them value-adding content. I would however make some changes to the layout in order to make it visually more pleasant to reader. To do this I would remove most of the text you have in bold.

    I would also highlight the pro's and cons of each service in a box of some sort.

    I would also change the following to improve the grammar of the article:

    By making random tests ---> By conducting random tests
    For the first time I saw such a ridiculous registration form ---> This is the first time I have seen such a convoluted registration form

    I hope that helps.

    Thanks,

    Marc

    1. 1

      Thank you for your comment, I agree - especially about some boxes with summary pros's cons of each tool!

  2. 2

    Here are a couple of ideas:

    1. Put the reviews in some meaningful order. Definitely don't lead with a one-paragraph review of drop contact.io, start with your more in-depth reviews.
    2. Cut the introduction and assessment sections' length. Overall, your prose could do with some tidying, try suggestions from http://www.hemingwayapp.com as a start.
    3. Minor point: I'd like to see some more visual separation between different reviews, maybe the next larger header size.
    1. 1

      Thank you! I agree with all your comments and make the appropriate corrections.