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Content marketing idea: is this going to work?

A while back, I shared my new years' resolution to stop coding and start promoting (https://www.indiehackers.com/post/new-years-resolution-stop-building-start-promoting-93ce691d13).

One area where I see a lot of potential is content marketing. SiteGuru is an SEO tool for doing on-page SEO audits, so here's my plan: every week, I write up a detailed website audit of a well-known website. Using SiteGuru + my experience as an SEO, I'll explain what's good about a website, and what could be better.

I think this will interest other SEOs, and it will be a good way to showcase the product.

What do you think? Would this work?

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    Sounds good to me. Try to write this on LinkedIn, Medium, Indiehackers, Quora, Fb Groups!

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    Hey Rick 👋

    Sounds sensible to me!

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    I recently discovered and signed up for the free version of your site by reading your IH post about places to submit your startup (in the form of non-walled HTML table and Excel file).

    I think the fact your Excel and table are not walled off quite surprising, I expected at least having to provide email address. However, I was so delighted I signed up, so yeah.. 👍

    I would recommend trying to figure out who is interested in your service. I think people using no-code site builders like wix, Weebly and squarespace, or me with landen.co. I don't feel these site builders put much emphasis on good seo. Start writing for users of these services.

    I actually think your service would be better if it was pay per report. The first time people use your service, scan their site, they will learn a lot, but the month after? Unless they are adding lots of new content.. dunno, doesn't seem like something to stay subscribed to.

    Got somewhat off topic, but yeah try to prove with content marketing you know what you're doing. Aim at no-code users 😉

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      Hey Mathias, thanks so much for your feedback. You're right, for many site owners running a check once and improve their website with that audit is enough. And to be honest, I'm fine with that.

      My read audience is SEO and marketing agencies who need reports like this for every new client, and would like to be updated every week. They need that to stay on top of their website, and would happily pay for a tool like SiteGuru to help them with that.

      That being said: paying per report could be an interesting avenue. Let me think about it:)

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        Makes sense to target that market.

        Good luck!

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