Content marketing ROI is (too) hard to track

I'll say it as it is:

Content marketing ROI is hard to track.

It really is. A couple days ago, I had a potential client hit me up inquiring about my services.

After our conversation, I asked... "Out of curiosity, how did you hear about me?"

(btw, this is one way to track how many of your customers come from content)

He goes "My colleague told me about you."

Now I'm sure I have never had any conversation with anyone at his company.

But here's what I can tell you... I do no other marketing other than content marketing.

Besides, I closely monitor my visitors' interaction with my blog content and, lately, I've been seeing that someone referred from Skype has been consuming my content for a few days now.

Since this client mentioned his colleague told him about my business, he (the colleague) probably shared my content at work using Skype.

I know I didn't share the content on Skype, so it's mostly that someone shared my content at work using Skype.

Look, keep churning out helpful content.

You may not 100% be able to quantify its results.

But if it's really helpful, it's attracting customers to your business. ✌️