Content Marketing vs. Ads
Just starting out, and need to get leads. Content marketing has usually been my default, but I'm not sure I have the time or bandwidth to attract customers that way. I also don't have the time to wait for organic traffic to start coming to my very brand new site.
So here's the question: are ads a good solution in the meantime? And if so, what are some suggestions on how to spend/setup ads?
The target market is a complete website service offering in the form of a subscription. Software as a Service is probably closer to what it's called.
There is often confusion between content marketing and ads.
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Content marketing is what you do in the vacuum of someone’s mind to develop awareness, interest, and trust.
Ads are what you pay someone to do for you in the vacuum of someone’s mind.
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Someone’s perception of an ad is a direct result of what they’re expecting to see.
Someone’s perception of your content is a direct result of what they read, watch, or hear.
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Content marketing is branding and marketing by proxy.
Ads grab attention.
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Content is branding and marketing by design.
Content marketing is for long-term influence that ads can’t achieve.
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Ads require immediate, in-your-face, in-your-face-into-your-brain-type exposure.
Content is for longer-term influence, and not the in-your-face type.
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