Content Planning Made Easy For Your SaaS Startup!
The last and most important step of content marketing for your SaaS Startup is content planning. This is where you finalize the content you want to hand over to your writer and maintain a content uploading schedule.
But how do you start working on content planning and scheduling?
A Content Calendar is the answer you are looking for!
What is a Content Calendar?
A Content Calendar is a detailed plan that outlines the specific ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel) content pieces you need to create.
Content Calendar helps organize and execute a content strategy by providing a roadmap for content creation, ensuring that all content is aligned with SEO goals and product relevance.
It also involves filtering and prioritizing keywords, planning content execution on a month-by-month basis, and optimizing existing content where applicable.
To make content planning more organized for you, we have created the Content Calendar Template.
Content Calendar Template
To create your content calendar that you will implement to grab that last mover’s advantage in SEO, first, you have to make sure you have gone through the following steps:
-Researching Competitors’ Organic Reach
-Breaking down Competitors’ Content Strategy
-Tracking Content Performance(Traffic-Keyword)
-Solidifying Content Ideas and Strategy
This last template is something that takes the most amount of work.
Done right, you will have a complete list of which ToFu, MoFu, and BoFu contents to create, along with these data sets with each content-
-Type of Pages (blogpost, templates, landing pages, tools, etc)
-Existing page (Y/N), and if yes, then link of your existing page.
-Funnel position(ToFu, MoFu or BoFu)
-Content-Type
-Content title
-Target keywords with keyword data(search volume, KD etc)
-Competitor reference URL with the monthly traffic data(from SEMRush/Ahrefs) of that particular URL
How to Fill in the Data?
To fill in the template data, you have to make a conscious choice of which types of content you are going to write for your brand from the previously mentioned template(content strategy stack).
If you can select those, follow these steps-
- From the content performance template, gather keyword ideas of the type of content you have chosen to write.
- Brainstorm around the keyword ideas and find a complete list of keywords that could be targeted. The raw keyword file will look like this for each content type- Refer to our Blog Post Link at the end of this article.
- Filter the keywords by intents, relevance to your product, difficulty and whether you’ve already written articles on those keywords or not.
- Create content titles based on the keywords, and fill in the other essential information of the content calendars.
- Once you’re done with creating a list of contents, create a separate file containing the month-by-month content execution plan. This will take keyword competitions, funnel positions, relevance to your product features/use cases, and several other factors in mind based on your content execution bandwidth.
- For those of the contents that overlap with your existing pages, consider re-touching the contents instead of creating from scratch.
Here are worked-out content calendar templates for you:
BoFu: https://docs.google.com/spreadsheets/d/1Tbryw_3tsalhuujkPFQPqZDP0GrP5UM2LDg1ZgFjaIk/edit?gid=0#gid=0
MoFu: https://docs.google.com/spreadsheets/d/14ZaDBDofvgIdbquTQ7uCROrA1XjlsTtjO778qp1DvSs/edit?gid=0#gid=0
Conclusion
A well-crafted content calendar is more than just a schedule—it’s a strategic plan that aligns your content creation with your business objectives.
By following this comprehensive template, you can ensure that each piece of content serves a purpose, whether it’s attracting new visitors, nurturing leads, or converting prospects into customers. With careful planning and execution, your content calendar will not only streamline your content marketing efforts but also provide a clear path to achieving SEO success.
This article is a small portion of our Blog Post that you will find here: https://rankwizards.co/content-marketing-strategy-template/
