Continue working on this project or move on to a different one?

Hi Asad,
I read some of your articles and reviewed your project.
First, congrats on building Solvemigo: you are a talented engineer!
As an engineer, I can relate to the urge to move to the next project when things don't go as expected a few weeks after launch. After all, we can build anything, right? :)
However, I also know one thing or two about business and marketing. Being experienced in these fields, I couldn't help but notice that, although Solvemigo has great technical features:

• It doesn't have a clear target audience. Who is this product for?
• The value proposition is too broad and too generic. What's the one specific problem Solvemigo is trying to solve?

"Get personalized advice on marketing, fitness, coding, writing, diet, photography, product development, productivity, and more - anytime, anywhere!": if it is for everyone, it's for no one specifically! That's why you are having a hard time attracting and converting people.

Naturally, as an engineer, the first analysis we tend to do is a feature comparison, which is what you did. But I can assure you this: if you specialize your product to a very specific target audience with a clear pain point, you will win! You will find much easier and cheaper ways to attract and convert people, and they will happily pay, regardless of OpenAI's products.

If you move to your next project before you learn and practice these lessons on product marketing strategic choices (defining a clear target audience, specializing your product to solve a specific pain point, and communicating it well), you will find yourself in the same situation 6 months from now. Read the essays from Paul Graham and watch all videos from YC's Youtube channel: they teach those lessons step-by-step.

For instance, while thinking about how to help you and searching about Telegram's heaviest users, I discovered something unusually interesting: the 3rd most popular Telegram channel is about Bollywood HD movies! That's really interesting! I bet this is a passionate community totally underserved! What if you specialize your product to produce Bollywood movie recommendations within Telegram? Then, launch it for free within those Telegram groups.

Well, it's just an idea, but you got the gist :)

That was a very good article, very interesting read! Thanks for sharing all the numbers!

I definitely get the desire to move onto something else, but I think you should stick with it because it definitely has potential!

1. Narrow your target audience, this way you can increase the conversion rate for the number of people who visit your site

To do this, I think you should really focus on getting your first paying customer. Figure out what they're using it for and why, then you can start to build a profile of your ideal customer. After you have a better understanding of who's paying and why, update your marketing, branding to reflect this and then you can rerun the ads again with a more targetted audience.

This should increase your already good 7% signup rate to a better one

2. Find product market fit:
   This ties into the first point. After you have a customer, you can work through bugs/issues/features they want. Once they're in place, your product will be better suited for new customers.

I'm excited to see the future of solvemigo, best of luck! :D

Another thing, not yet mentioned by others: a CAC Payback Period (CACPP) of roughly 13 months is a dream come true. Most (sucessful) B2B SaaS companies target a CACPP of 12 months or lower, but realistically sit around 24-36 months. If you ever happen to break that magic 12 month line, you are golden... :)

@dhamaniasad I haven't checked your product but having read your post, I see 2 things
from which you can pick up some lessons and move forward

1. Avg. Engagement Time : 21 seconds. tells me the audience are not captivated
2. Weak positioning focused on features rather than problems - do you know the problem you are solving? is it really painful?

" is this product the best use of my time? An undifferentiated offering in a crowded market with low margins, where marketing is a retrofit? " I think deep inside you know the answers.

Great article! Your insights on analytics data really resonate with me as an indie hacker. It's true that many technical founders go through the stage you're currently facing, where we become too focused on features and outdoing competitors instead of truly adding value to a niche.

In the startup world, gathering feedback from users and constantly iterating is crucial. It's important to reach out to your recurring customers and understand how they're using your product. If even they don't find it compelling, it might be time to consider a product pivot. Remember, don't see your months of work as wasted. Many successful startups have gone through product pivots to find their ideal customer profile (ICP).

Nice article!

The value proposition is not good enough to justify 10$ per month. Is it worth to pay a premium to keep chat history? Will the target user be excited by the 10$ difference between a proven competitor (ChatGPT) vs a unknown-brand product?
Can you narrow down the target customer to a niche?

You should give some time to grow it. If it is going on good route then you should work on it. If you move to your next project before you learn and practice these lessons on product marketing strategic choices (defining a clear target audience, specializing your product to solve a specific pain point, and communicating it well), you will find yourself in the same situation 6 months from now. Read the essays from Paul Graham and watch all videos from YC's Youtube channel: they teach those lessons step-by-step.

It depends on whether you want to make a profitable product or a very large start-up company in the long run

I would suggest to pivot the product in the same space? You have a lot of engineering knowledge, but the value proposition of your product vs ChatGPT is not very clear. In fact your site is defensive against ChatGPT Plus. I would not market myself against competitors but with the merits of my product.

Overall I think there might be an audience for “specialized” ChatGPTs that use the base of GPT4 + a “dictionary” (i.e. a list of websites, internal resources...). Especially when the inputs do not feed the overall model. ChatGPT was kind of forbidden on my main project as you are basically inputting company data.

I would also be careful with your overall promise, you are promising the world (“Get detailed insights, analysis, and advice on just about anything under the sun and beyond”) but most people know that ChatGPT is hallucinating its answers most of the time. They might be right, but they might be completely made up.

Keep building and don't give up.