Conversion bottleneck

I run two startups both do over $1000/month.

• https://www.soon.works/ - WFM SaaS
• https://www.beernami.nl/ - Craft Beer subscription box

In the image above you see the conversion funnel for Soon. Our main challenge right now is activation. After having 'fixed' the acquisition problem, we found a good channel to keeps on giving new sign-ups on a consistent basis. For us this was the MS teams store, there is a free product by Microsoft called Shifts. It is quite limited so our product gives a good alternative to people who need more than what Shifts offers.

So right now we have a ton of people starting trials, enough for now I'd say. However, you can clearly see that we cannot activate them to keep using the product during their trial period and convert them to paying customers.

This is the first post about fixing this challenge. I'll keep posting here as we are progress on our activation problem. I'm also curious to hear about others who have gone through this. What did you do?

Ask me anything that could help you along with your startup.