Conversion tactics from a co-founder who bootstrapped to 400+ customers
I interviewed Esben Friis-Jensen, co-founder of Userflow. They make a tool to improve onboarding and have bootstrapped to 400 customers and counting.
The interview focuses on how they improved their trial to paid conversion. Here's what he taught me:
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You want to figure out your “aha!” moment via qualitative customer data (Esben figured theirs out mostly by reading support messages)
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You want to measure leading indicators of conversion (time spent is a leading indicator for Userflow - if a trial spends 30+ mins in their editor, they're more likely to convert)
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You want to invest heavily in reducing onboarding friction (Userflow even built a Chrome Extension so new trials wouldn't need a developer to use Userflow)
The full conversation is chock full of insights from a man who spends his time thinking about onboarding since Userflow helps product-led SaaS teams improve trial to paid conversion.
You can read more about how Userflow converts here.
Love your thoughts on how YOU'VE improved conversion below. What are your go-tos?
