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9 Comments

Convince me to not build my own newsletter software

Hey,

I'm looking to start building a newsletter soon, and the pricing for existing newsletters seems ridiculous. I can spend probably a week or so building my own newsletter infrastructure with Amazon SES, and pay a tremendous fraction of what the big players are charging.

My question is, what are the reasons for me to NOT do this? Where will I be shooting myself in the foot? What are some of the pitfalls?

Thanks in advance,

on August 27, 2022
  1. 3

    Is this newsletter software for you or do you intend to make a product out of it?

    If it is only for you in order to save money, you should be aware that spending a lot of time vs spending $5-10/mo (e.g. sendx.io), might not be worth it. However, it will obviously be good practice!

    If you intend to build a product, I would just caution that newsletter are a very crowded space.

    1. 1

      Nah, this is for myself. Won't be building a newsletter product off this. I'd just be using it for my own newsletter.

  2. 2

    If nothing else, it sounds like a great learning opportunity. Even if it doesn't become a business, or something that you wish to monetize, you'll hopefully be left with a new set of skills and concepts that you can apply to different, perhaps unrelated, projects.

    N.B. I'm a lisp developer. My first step is to reinvent the wheel.

  3. 1

    You don't need to build from scratch to avoid crazy pricing for newsletter software. Check out for example sendy (https://sendy.co) one time purchase and you hook it up with AWS SES and you can send a lot of emails.

    1. 1

      Yeah, I'll have to dig more into the existing newsletter platforms, and see if there's an affordable option that fits my needs. Sendy.co looks good.

  4. 1

    Define newletter software. I've been searching for something to start up a newsletter, but so far I cant find anything that matches what I want.

    1. 1

      Sending a weekly email to a list of subscribers

  5. 1

    I do not think that you have to spend a lot of money. Start easy, Mailchimp + Notion

  6. 0

    I will suggest go for it. A new experience with great learning opportunity.

    BTW is good one mailchimp for websites like https://kinemasterproapp.com/