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7 Comments

Cool hack for interviewing customers

Hi Hackers,

Are you doing "mom tests" or structured interviews? I thought I'd share a cute hack I use (actively over the past few days).

Open your airtable.com account (you can do this with a free account).

  1. Create a new base
  2. Change the view to form view
  3. Add fields according to your interview questions - I like using "long text" fields to allow for complex answers
  4. Click the open form button on your computer before you start the interview.
  5. Fill out the form while interviewing the users on your own computer (i.e. use the form as documentation)
  6. Switch back to Grid View to see the answers.

This allows a couple of things:

  • Standardized format
  • Easily write down the answers
  • Review the answers all in one place.

If you have cool hacks for structured interviews, I'd love to get some inspiration.

Hope this helps,

on April 24, 2020
  1. 2

    About to try this! Always wondered what the best way was to keep record of interview notes (writing vs typing, format, structure/freeflow, etc.).

    1. 1

      I always tell my interviewees I'm typing, because it could seem like I'm on texting or something so I don't want them to be insulted :)
      I also like structured interviews when I'm doing Mom Tests since I don't want to affect the results with my bias

  2. 1

    Pro tip: if you want $2000 Airtable credits for free, sign up to Secret https://www.joinsecret.com/?r=05dcefcfeeac (it's a referral link that will get you 2 extra credits so you can get more amazing software deals ;))

  3. 1

    I can do this with a spreadsheet

    1. 1

      How do you create a form in a spreadsheet?

  4. 1

    What's a mom test?