[Copy Writing] How do you come up with content for your products?
https://curatemails.com
While making Curatemails we are facing this dilemma about content on landing page.
We got some feedbacks that the information was not relevant to the product we are making. We are trying to tweak the content and make it as relevant as possible.
Which leaves me with this question, how to come up with content that is self-explanatory to the users. Do you have any suggestion?
For us, it's split testing. We always try to create multiple copies of what we think can work and then let data choose the winner. We also run surveys to our customers asking them what CTA's work for them.
I would suggest writing what you think makes sense, then make a variant and split test them, run the test for few days then select the winner and remove the loser, then from the winner make another variant and redo the process. It would take some time but you'll keep getting closer to your target markets needs.
Oh. 😲
This is very helpful indeed. Will try this with my projects. Thanks.