Copywriter "horror stories" anyone?
A ton of copywriters and freelancers like to tell their client horror stories.
And share them with pride like hunting trophies.
But I'm curious, as a founder/marketer, have you ever had any disastrous (but memorable) adventures working with external copywriters? What's your horror story?
Yes - an expedience that birthed a content marketing company🤣.
We had one person who was making extraordinary claims about how a medical device can perform and what it could do (illegal).
After that, we decided we needed to create a content agency that could provide reliable and good content🤣