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Copywriting Ai tools will replace me. I'm ok with it.

More and more AI copywriting tools (like Jarvis) aim to "remove the infamous writer's block"... A soft phrase for - it will replace copywriters one day, just not today.

Many of my peers fear that day. Yet, I do not.

Because I believe the tech won't kill my job. As a matter of fact, it will enhance/augment my capabilities.

  • AI tools will take over my repetitive tasks. A big % of copywriting tasks are actually quite boring and not so "creative nor groundbreaking"...

Sometimes, you just need a couple of social media posts with small varieties. AI will take care of that.

Let me handle the ideas. You save money, I save time.

  • Even when the AI starts generating truly valuable ideas, it'll still need my cultural knowledge and human experience to weed out the bad ones.

  • The output of simple, easily conceptualized content will rise (listicles, interviews, short reports)... and in turn, people with real skills will have to compete on quality, not quantity.

My bet is to double down on learning the nuts and bolts of AI & machine learning.

It's the future.

My 2 cents, thanks for reading

on May 3, 2021