Could you help me price my content out?
Hey everyone!
I'm currently on the verge of transmission from a full-time in-house marketer to a per-piece work. Plus, I'm digging into the concept of agency work.
Yet, my problem is that I don't know how much to charge per piece. I realize that a per-word basis is not a good way to be charged (nor to charge someone) as it incentivizes to 'game' your writing. Thus, I'm thinking about a flat fee per article.
You'll find my blog posts over here: https://www.channels.app/blog (95% of the content).
Would really appreciate it if anyone who has some experience in hiring freelancers/agencies/contractors (or is one!) gave me an estimate of how much I should charge for such pieces (mostly ~3000 words in length).
Thanks!
Hi Jakub,
You have to find out how many hours it will take you to complete that article. Then, multiply the number of hours by your hourly rate.
For example,
It takes 4 hours to finish writing that article and your hourly rate is $50. Then, 50*4= $200-- which will be your flat rate.
Position yourself as high-end, because you are!
I think there is a place for flat monthly subscriptions for good marketers. But a marketer will mean different things to different folks.
Are you going to:
Work in B2B or B2C or both?
Help nurture campaigns?
Setup and maintain marketing automation?
Manage website content and engagement?
Write content?
Collaborate with sales teams?
Branding products and company?
You can make fees variable based on what clients are having the hardest time with solving. Also, be ready to walk away if clients low ball you.
I would start with a price that you're comfortable with and you know you can get work at that price.
And then start edging your price up as you get more clients/work.