Crafting Killer Offers The Secret to Selling Your Product Like Hotcakes

In business the offer is king, and people underestimate its power. when you have something solid you are offering it ends up selling itself through word of mouth, organic marketing, and good reviews.

How do you make a killer offer?

Step 1 — Identify Dream Outcomes:

Identify the ultimate objectives of your ideal user. You’re not just offering a "weight loss plan," but the promise of achieving ✨a 20-pound weight loss in 6 weeks✨. The dream is to lose 20 pounds, with a clear timeframe of 6 weeks.

Step 2 — List Problems:

Document the challenges your customers might encounter. Make sure to consider these in the next steps (steps 3-4).

Step 3 — List solutions:

Create a list of solutions for each identified challenge.

Present these solutions as "how-tos." For instance, for the problem,

"It takes too much time to buy healthy food" => "How to buy healthy food quickly."

Step 4 — Create Your Solutions Vehicles:

Consider all possible solutions you could offer to address your customers' problems. This is what you’re selling. Think broadly about what could enhance your offer, making your customers think, “Do I get all that?!”

Aim to address every conceivable issue to help customers and boost conversion rates.

Step 5 — Trim and Stack:

With your lists in hand, it's time to refine and combine them. Eliminate items that are high-cost with low value and those that are low-cost with low value.

Finally, package the remaining high-value items into a compelling deliverable.

How to find a Market?

You may be tempted to think that you simply picked a bad market if your initial offer fails. Don’t quit, commit to your niche. Even if you don’t succeed at first try until something works.

Here are four indicators to look for when finding your market

Pain: there must be a massive pain. Customers should be suffering — and you should be offering a solution. Make your potential customers see life without the pain — with your solution. The pain is the pitch: if you can put words to the pain accurately, they’ll buy. The bigger the pain, the higher the price you can set.
Purchasing power: The second indicator of a good market is purchasing power in prospects. If your prospects can’t actually afford what you’re offering, it won’t work. Serve those who can actually pay you.
Easy to target: The third indicator of a good market is that prospects are easy to target. If they all gather in one or a few places, it’s pretty good. However, if they’re scattered and hard to reach, it’ll be very hard to create offers.
Growing: The fourth indicator of a good market is that it is growing.

How to guarantee that your offer provides value?

Dream outcomes: Everyone has a dream outcome. A desire. A goal. It’s a burning want. It’s what bridges the gap from where they are to where they want to be. We need to channel that desire. We need to depict the dream back to them, so they feel understood, and then explain how our solution will get them there.
The perceived likelihood of achievement: People want certainty. They want results, guaranteed. To increase the value of our offer, we must communicate the perceived likelihood of achievement. We can do that through messaging, proof, what we include (and don’t) in our offers and our guarantees.
Time delay: A good way to drive value is to reduce the time between the customer making the purchase and achieving their dream goal. There are both long-term outcomes and short-term experience. Often, there are short-term experiences that occur on the way to the long-term outcome. They happen along the way and provide value. The short-term experiences are like carrots on the journey. They make the road bearable and more likely for the customer to achieve their dream goal. It’s like small milestones. We want clients to have a big emotional win as close to their purchase as possible, which gives them emotional buy-in and the momentum to reach the finish line. Make fast wins for your client. This helps them to see that they’re on the right track. Fast beats free. People pay for speed.
Effort and sacrifice: These are the effort and sacrifice costs that happen along the way. We want to decrease the amount/pain of these.

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