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Crazy simple email marketing from an 8-figure SaaS

This is one of the best email marketing sequences I've seen. Format and copy-wise.

It's from Rahulvohra, founder of Superhuman

I love it because:

  • Looks like an email from a real person
  • Super short
  • Focuses on one main pain (save time)

email 1

And the follow-up email is even better.

3 days later, you get this message:

email 2

  • Looks like a real email reply
  • Breaks down Superhuman's main features in one sentence
  • It's still crazy short and to the point
  • One simple call to action

I love breaking down these sequences. And this one goes on for 25 days, which is definitely on the long side of the spectrum. They usually 'give up' much quicker if a user doesn't convert.

img

Really curious to know what type of results it gets, according to the founder, they've gone through many iterations to get to this messaging and format.

Do you have a favorite welcome email/sequence?

PS: If you're wondering, I saved this because I'm building a database of amazing email sequences.

posted to Icon for group Marketing
Marketing
on February 26, 2024
Trending on Indie Hackers
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