Creating a Design Asset Library
A major shift in my ability to create killer design work (and fast) was the day I realized I didn't have to create everything myself.
Instead, I could rely heavily on good taste and arranging various pieces to feel like one brand.
While it takes years to hone your taste, you can streamline your marketing and branding efforts now by curating a design asset library.
Here are my top three resources for doing so:
1. Design Cuts
If you're in the market for typefaces (or "fonts" for are you non-design snobs😉), graphic packs, product mockups, and illustrations, this is for you. Be sure to sign up for their email alerts, as they have insane deals that come through. For example, I've purchased over $3000 in legit typefaces for $30 (that's 99% off).
You might even find the inspiration for a complete brand identity just by looking at the packs on sale.
2. Envato Elements
I was going to tell you what Envato has in their asset catalogue, but it'd be easier to tell you what they don't 😂. Like Design Cuts, Envato has millions of design assets including typefaces, icon packs, and illustrations, but they kick it up a notch with their array of stock photo, video, and web design templates.
It's like having a designer at the ready whenever you need a boilerplate for a design project.
Plus, they run on an all-access pass subscription which is less than $20 per month.
3. Freepik and Flaticon
These were the first asset libraries that I came across, and I'll admit they aren't as polished as the first two, but they hold a special place in my heart (bias noted).
What makes them stand out as worthy members of this short list is how much stuff they have and the variety. For example, icon selection can become a rote and boring process, but with a company like Flaticon, it becomes enjoyable, even inspiring at times, because you find icons and styles you wouldn't have thought of.
The same is true of Freepik, especially when looking for illustrations or graphic templates.
Warning, you have to sift through the chaff, as there is still a bunch of poor design on these platforms. Once you can find a style or artist that fits your brand, it's off to the races.
I haven't been able to find a link to it, but I actually got access to both sites with a combined subscription of $200 annually. Totally worth it.
There you have it. That's my top three design asset libraries. Go get 'em 🤘
Got something to add? I'm sure other IndieHackers would love to see it in the comments.
